I’m Daniel Mabalot, an integrated marketing specialist and marketing co-op student in Ottawa. I built Calian GNSS’s first paid ads strategy and leveraged Algonquin College and Calian’s long-time partnership for an out-of-home marketing campaign.
What I work on
I make complex engineering easy to understand. I work side by side with engineers and subject-matter experts so every story is clear for buyers and accurate to the product. Today I’m a Marketing Associate at Calian GNSS, a Canadian defence and aerospace company.
I’m completing an Honours Bachelor of Digital Marketing Communications at Algonquin College, after an Associate Degree in Business – Marketing there. Before Calian, I spent three years in demand generation at myMarketing.io and have freelanced as a digital marketing strategist since 2020.
“Daniel is someone who always approaches his work with a focus on results. He sets goals, tracks performance, and isn’t afraid to bring forward new ideas. What sets him apart is his ability to use data to guide decisions and build strong plans that keep projects on track and deliver meaningful results.”
Nancy DuffettMarketing Manager, Calian
Trade shows, conferences and community events I’ve attended, covered for Calian or helped run as a volunteer.
Represented Calian GNSS, a gold sponsor, in Pavilion E, talking assured PNT, anti-jamming and timing with researchers and industry. Hosted by the European Space Agency and École de technologie supérieure.
Connected with founders and industry specialists as a co-op student representing Calian GNSS, and heard from Algonquin’s leadership on innovation, career growth and talent development.
Showcased Calian’s mission-critical, anti-jamming GNSS antennas at the GNSS display, alongside Canada’s defence and security leaders.
Staffed the Calian GNSS booth, showcasing resilient anti-jamming GNSS technology to the defence, security and advanced technology community.
Supported Calian GNSS with event prep, marketing materials and booth setup, and created content for the presenting field application engineers and the awards ceremonies.
Also SAAS NORTH 2025 (volunteer) · Positive Leadership Forum · The Amazing Tech Trek (volunteer)
All work shown was done with my direct involvement and is shared with permission from the organizations involved.
Each project runs Context → Strategy → Execution → Results, so you can follow a straight line from the business need to the measured outcome.
From social ads for small brands to defence and aerospace content: six years of marketing for technical and non-technical audiences.
From summer camp to Canada’s largest SaaS conference, I’ve volunteered for more than a decade: running events, welcoming new people and helping communities come together.
I mentor incoming students at orientations and college open days, staff the student information desk, speak to new cohorts about what to expect, and take part in Algonquin’s student leadership program.
SAAS NORTH is Canada’s largest annual in-person event for scaling software-as-a-service and AI-native companies. Held in Ottawa, it brings founders, investors and executives together for keynotes, pitch competitions and workshops.
Helped coordinate a checkpoint for The Amazing Tech Trek in Kanata, pictured with the Nanometrics team.
5+ years as a camp counselor
Where I first learned to lead a group, keep a schedule on track and make sure everyone has a good time.
I post about campaigns, defence-tech storytelling and Ottawa’s marketing community on LinkedIn.
Ottawa, Ontario
Working in person in Kanata, Ontario, and studying at Algonquin College’s Ottawa campus.
Sneak peek: IO Ignition’s 31st Pitch Finals, “Heat Wave,” at Bayview Yards in Ottawa.
Read the post on LinkedIn ↗